mainstream?

Fightlinker has a post up about how mainstream approbation doesn't matter. I disagree. No one's pretending it's not a brutal sport. But the problem is winning support for it as a sport, at all. Brock Lesnar cost that support, and Dan Henderson inexplicably forgetting the unspoken rule "thou shalt not admit to cheap-shotting an unconscious opponent" cost some support. I don't give a shit what other people think of the sport of MMA, but I love watching it, and watching it means expanding it. Otherwise it will slowly die.
I don't see why that's so hard to understand. The bigger it gets, the more athletes get involved, and the more, and better, fights we get. End of story.